High interest rates, stubborn inflation, and strained global supply chains are just some of the macroeconomic pressures facing businesses today. Amid this uncertainty and volatility, however, some companies manage to thrive. They adopt a future-back approach based on a vision of their desired market position and then nimbly redesign work processes and leverage digital tools to boost productivity. By moving fast and fostering a culture of continuous improvement these companies not only weather storms but accelerate growth and outpace their competitors.