"We have the same revenue, but we are flying an additional three million people; more than half the population of Denmark. That shows how aggressive the competition in the industry is".
“The industry is still in its baby shoes in regard to getting digital and getting online".
"Given my belief in what we do and how we operate, my money is on the challengers rather than the incumbents”.
“As a leader in this transformation, you need to be very stubborn and persistent when trying to get people to go in the right direction".
"We are sort of changing the wheels on the car while driving it at full speed".
"We kill pigs and cows for a living, and if that's our narrative, it's not exactly a very noble purpose".
"Being stuck in the middle is not an optimal situation for those of us who have read Porter".
“It’s very Nordic, I think — the sustainability platform that we are trying to build around our entire value chain, from cow to consumer”.