With radical demographic changes taking place on a global scale, the food industry isn’t a bad place to be. The world’s population will grow from 6 to 9 billion by 2030, while the middle class will grow from 2.5 to 5 billion people. As the buying pattern and consumption increases, so will the demand for dairy products. Actually, this development has been going on for several years, and Arla has spent a lot of time and resources on predicting future trends within the industry. In order to best prepare for the future, Peder Tuborgh and the rest of the management team have steered Arla through a major transformation process, with a ﬁxed gaze on the development of the industry and a clear ambition to be in the frontline. According to Peder Tuborgh, the demographics of the dairy industry have changed completely, going from a situation where domestic dairy companies dominated the business to today’s transnational conglomerates deﬁning the market. “I think that we were one of the ﬁrst dairy companies that actually started to merge across borders. In 2000, we merged our operations in Denmark and Sweden. Since then, we have carried out mergers in several countries in Europe. Today, we have a great number of owners which isn’t uncomplicated, but nevertheless an important part of securing our future position”.