Because of its origin, ERGO Direkt today has what most other insurers lack. It combines massive customer records, a historic competence in direct channels and data collection. Pair that with a small size and fresh-minded employees and you get history, agility and a horde of innovative ideas – all in the same place. “Compared to all other players in the market, ERGO Group has an extraordinary advantage by having a direct insurance player – one of the best in the market – in its portfolio as well as one of the best primary insurance companies”, says Manuel. “At least in Germany, there is no other player who has these different competences within one group and within one company”.
ERGO Direkt’s owner, the ERGO Group, is one of Europe’s largest insurance company groups, with between 30,000 and 40,000 employees and some 10 million customers, and it is part of the global reinsurance market leader MunichRe. The much smaller ERGO Direkt has, as the name implies, historically been its owners’ direct centre, meaning it would base most of its revenue on direct contact with customers through mails, calls and online advertisements. Today, ERGO Direkt is present in Austria and Germany, and said to be Germany’s most popular direct insurer.