The best start to 2019
We cannot think of a better start to the new year than to welcome Sonja Baderschneider as a new QVARTZ Partner. An entrepreneurial spirit, a love for game changers and a strong belief in humanism have been the main motivators for Sonja to join our civilization, and there is no doubt that she is a perfect fit personally and professionally. Sonja is a well-known thought leader in Customer Centricity and Category Management within the retail industry, and she has held several senior leadership roles, most lately as a partner at BCG. Sonja's strongholds are the consumer sector, (digital) transformations and corporate strategy, and she is known for putting people at the heart of any equation. As a mother and home maker, Sonja enjoys spending time with her family, tending to her garden and embarking on various DIY projects.