Unlike the West
"In China, almost two-third of customers are served through a middleman or channel partner. Yet, the distribution landscape is fragmented and still immature. These present obvious issues for brands that are unable to control and access customers directly to influence choice."
At QVARTZ, we advise and support clients on how to address key challenges and adapt their business to succeed in the Chinese market. In a recent article, our consultant Joe Tan highlights three key challenges that companies should be aware of when entering China.