PSD2: The way to customer loyaltyJune 22, 2018
The changes facing the banking industry are an opportunity for some and a threat to many. Combined with new technologies, the PSD2 (Revised Payment Service Directive) directive opens doors for disrupters, which were not open only months years ago. Meanwhile, customers are searching for a combination of personalized services and core banking that minimizes their overhead costs, while fulfilling their needs for other non-banking services. And all this is taking place on a global scale where distance is rapidly disrupted by digital solutions. In this perspective, we elaborate on the future role that banks will have to take not only to keep – but also to significantly improve – the loyalty of retail customers.