Climate on the store shelves

March 25, 2011

It turns out that not only do consumers want the climate on the political agenda; they want it on the store shelves too. Unfortunately, the selection of climate-friendly products is quite limited for the time being.

A survey conducted by QVARTZ among 3,000 consumers in Scandinavia showed that 40% of the respondents were willing to pay a premium for products with a low carbon footprint. According to Marit Aamold, consultant in QVARTZ, this is a major opportunity for companies to capture untapped market potential.