Creative profile enters management consulting

November 9, 2012


Creative profile enters management consulting

Former Client Service Director of People Group has joined QVARTZ as a consequence of the need for putting strategic communication high on the agenda.

In November 2012, the former Client Service Director from People Group, Rasmus Sørensen, enters the world of management consulting. Rasmus will contribute to building QVARTZ’s commercial services with focus on branding and positioning.

“We aim to bridge the gap between strategy and creative execution by combining profound business understanding and analytical problem-solving with early-stage creative development, and by using internal and external activation concepts to leverage execution of corporate strategies,” says Thomas Holm Møller, partner in QVARTZ. “We believe that activation concepts ought to be present in all parts of the business process, and not simply seen as an isolated communications discipline following in the wake of strategy work”.