Understanding which customers your company should invest in is like searching an island for lost treasures.
It requires an unflawed map, skill in reading the map properly and clarity in setting direction for your fellow travellers.
Without it, you may end up with a bunch of eager treasure hunters digging empty holes. In QVARTZ’s recent white paper, you can read more about our approach to effectively identifying where and how to invest in your customers.
Download QVARTZ’s white paper Searching for Customer value