To Peder Tuborgh, CEO of Arla, this knowledge is essential in order to remain in the frontline of an industry where the demographics have changed drastically in recent years. Peder Tuborgh has been in Arla for almost three decades, the past 11 years as CEO. His time as CEO has been transformative and truly remarkable; the revenue has doubled and Arla has remodelled itself from a Nordic company to a true global player. A daredevil of dairy with a new bold strategy emphasising marketing and innovation. Watch the video and read the case about Peder Tuborgh and why it’s important to know how the Chinese eat cheese.
In 2013, Jacob Schram had a big idea. Statoil Fuel & Retail, which he was heading,
had been acquired by global convenience store conglomerate Alimentation Couche-Tard,
and even though this event had caused some disappointment at first, Jacob had decided to stay on board.
After an exciting journey, Jacob and his colleagues are now on the verge of launching a united global brand.
Watch the video and read their story on how to unite several brands into one global brand.
As a response, Maersk Tankers defined an ambitious five-year strategy. To
turn the strategy into reality, they decided to apply the Value Realisation methodology.
Here’s what’s buzzing at QVARTZ
A small recap from our annual company retreat where 225 members of our civilisation joined forces. Yet another iconic moment on the QVARTZ journey.
At a secret address in a small one-way street in Stockholm, between two majestic closed doors, one can find a group of truly extraordinary people. Not just your typical kind of extraordinary people, who crack codes or make covert plans, but the ones who change the lives of others, and also the ones who have managed to take a first step towards turning their lives around. Ann Isaksson, a former police officer, is the Operations Manager at Alla Kvinnors Hus, Sweden’s largest women’s shelter. The people who work here provide support and counselling to women who are victims of domestic violence, and their children. During Ann’s six years at Alla Kvinnors Hus, she has nearly doubled its revenue and its capacity to help. Watch the video and read the case, and take your hat off, like we do, to people who have gone into the business of rebuilding lives.
Is your company sufficiently up-to-date and proficient in modern marketing disciplines? Is your brand position and architecture clearly defined, unique and relevant? Do you deliver personalised customer communication and content at the right time through the right channels? Take our marketing capability self test and find out your baseline in terms of executing effective marketing in a digitalised and globalised world
At QVARTZ, it is a strategic priority to make people develop and succeed, and we have put a number of measures into place to ensure that we deliver against priorities. This is why the pride and pleasure in announcing the election of two homegrown partners is truly great.
Creating inherent brand traction on par with the world’s leading brands is a multidisciplinary exercise. It requires a competitive value proposition, the underlying business system to deliver and a leadership capable of rallying the organisation around a shared aspiration – only to name a few examples.
The business landscape is changing with increasing pace: digitalisation, globalisation and growing data availability challenge most traditional marketing models. Consequently, 8 out of 10 CMOs acknowledge the need for profound transformation of marketing models and concepts. Many marketing units in larger corporations have already under- gone significant changes in recent years.
First-tier consulting skills – insight and experience delivered with integrity. Flexible approach – matching team and skill configuration to client needs. People centrism – mobilising client organisations’ energy and capacity.
Leadership through followership – creating opportunities for others as early as possible. Individualised career development – accelerated learning and career ownership. Opportunity to influence – room to create, build and be entrepreneurial.
Care to join our civilisation?
Check out current job openings and upcoming events here
COPENHAGEN: We are looking for an energetic, proactive and dedicated team player to join our House Support team in Copenhagen. We are a management consulting company with Nordic roots and global reach. Results & relationships are our core values and represented in everything we do.
STOCKHOLM: Management Consulting the QVARTZ way. On October 13, QVARTZ invites you and fellow students from SSE, KTH and LiTH to join us for a culinary evening out of this world, where you will get a taste of what management consulting is all about.
STOCKHOLM: We are in the people business, and people are what inspires us the most. People who push the envelope. Right now, we are looking for talented people who want to join us on our journey towards building a small giant within management consulting.